Today, entrepreneurs have got it easier than ever before, as making your brand globally visible couldn’t be easier with the various social media platforms. By focusing on certain strategies, you can differentiate yourself from your competitors and make your business stand out from the crowd.

For mums who may feel like having a baby may be the end of their business dreams, that couldn’t be further from the reality. With digitalization becoming commonplace, growing your business is easier and faster with a wider reach than ever before.

Being a mum and running a business at the same time can feel like doing two full time jobs.

To handle both sides with “perfection” is difficult but with some good planning and time management, you can make life a lot easier for yourself.

Look around and you’ll see entrepreneurs who have attained a global identity and are celebrating success by promoting their ventures on social media. You don’t need to be a Kardashian to get the attention.

There are several examples of mums who have started businesses who have utilized their creativity and passion by powering them with social media strategies. All these ladies have not let motherhood stop them, rather made the journey more interesting as they create the lifestyle they love.

If you have an idea that’s genius and you believe there is a market for it, go ahead and kickstart your online journey. By follow specific steps, focusing and understand your target audience without blindly following the crowd, you can set yourself up for success.

Start with a specific social platform of your choice. Gather support and popularity on that one platform and then proceed to the other trending sites as necessary.

Following are few key tips to make your brand consistently visible in the social media landscape. These simple yet effective tactics can seamlessly help your brand to become recognizable globally.

Share Inspirational Stories:
Sharing is the key on any social media platform. Don’t feel shy to share your achievements. Let people know how your products/ services have been appreciated by your customers. If you are in a lifestyle businesses, share posts and photographs of happy and satisfied clients. This technique adds more social proof to your business.

Make Offers:
You cannot grow a business if you don’t offer your product or service to your customers. Until you have a significant brand recognition, you may need to make special offers so people will consider your service without the social proof. Everyone loves a free or discounted offer. As a service provider, it is essential to have happy customers happy who provide great testimonials. Other than giving seasonal discounts, gift them little things on special occasions. These small tokens will build a strong bond between you and your clients.

Exchange Stories that Connect:
Always thinking from a business perspective won’t deliver results. Try to connect emotionally with your customers. Social media is the strongest tool to express your feelings. Share posts regarding personal stories or other community spirited activities or charities that you are involved in. These factors portray your identity not as good business women but as a good human being.

Address Your Client’s Pain Points:
Addressing your prospective customers’ pain points is a way that allows them to open up about their own problems. For example, if your business offers services for young first time mums, asks them about what keeps them up at night or what their quick and healthy go-to meal is for their family. These strategies not only help to know your customers’ preferences but also help you to come up with new ideas.

Own Your Goal!

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